Phil Choi is a Toronto-based Product Designer.

My focus is on art, design, and technology as well as when, where, and how they affect everyday life.

As an 80s/90s kid, I hold a unique perspective due to maturing in parallel with the shift from analog to digital technologies. The result is that I'm able to bridge the cultural, ideological, and technological gaps between older generations and today's youth.

Over the past decade I've designed and built solutions for North American digital agencies, brands, startups, FinTech, and Software as a Service platforms. My Design process incorporates Human-centered design principles, the Agile Manifesto, Diversity & Inclusion for all, scalable Design systems, Radical Candor, and Mindful Management practices. I advocate UX for the differently-abled and Accessibility for All.

Platforms I've designed for include: Android, iOS, Roku, Amazon Fire TV, Smart TVs, Playstation 4, Windows Devices, and enterprise SaaS.

Past clients